IPG Mediabrands has evolved the specialist digital practices of Reprise Media, Ansible, Cadreon, and Spring Creek into a constellation of data-driven services and enabling technologies called the Mediabrands Audience Platform (MAP). The focus is on all addressable platforms: search, display, mobile, social, video, applications and e-commerce. The MAP improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time.